MicroAcquire's founder explained a rebrand, not a fee change

The workload

Self-reported: in the founder's own account, building what became Acquire.com required three years of iterating tools around the acquisition process itself. Andrew Gazdecki, founder and CEO, writes in the company's own rebrand announcement, published 5 January 2023, that customer feedback "helped us develop advanced tools that help streamline the acquisition process and eliminate friction between its moving parts," naming guided workflows, legal templates, startup metrics, proof of funds, and verification as specific features built since the company started in 2020. The announcement frames this as ongoing product work, not a single launch event.

What the documents show

Verified: the company's own blog post states the platform, then called MicroAcquire, is dropping "the 'micro'" from its name because, in Gazdecki's words, "the average size of acquisitions has increased" on the marketplace and the term no longer matched what the platform had become. Self-reported: the same post states the company had "helped over 750 founders sell their businesses, from 'micro' transactions in the tens of thousands to complex, multimillion-dollar deals" in its first three years, a founder-stated figure with no independent audit cited alongside it, and it should not be read as an industry-wide count. The post is framed entirely around positioning and naming; it does not state a specific change to the fee structure charged to sellers or buyers, and no other document cited here supports a claim that fees changed as part of the rebrand, so this entry does not assert one.

The operating cost

Verified: the current Acquire.com pricing page, retrieved 16 September 2026, still states sellers list at no fee while buyers pay for a paid membership "starting at $390," the same free-to-list structure the platform describes post-rebrand. No document cited here states what, if anything, MicroAcquire charged sellers or buyers before 2023, so no before-and-after fee comparison can be made from what has been verified.

The stop condition

Editorial: the announcement names no stop condition, since a rebrand is a one-time naming decision rather than a recurring cost. The practical marker for a founder evaluating the platform today is whether the current, retrieved terms and fee structure still match what is described here, since a living pricing page can change independently of this historical announcement.

• Does the platform's current fee and membership structure still match the "no fee for sellers" description confirmed here?
• Is the founder's self-reported "750 founders" figure from 2023 still the most current count the company has published?
• Did any other primary source, not cited here, document a fee change alongside the January 2023 rebrand?

A rebrand announcement is a positioning document, not a fee schedule. This one, read directly, explains a name change and repeats a self-reported growth figure; it does not, on its own text, document a change in what sellers or buyers pay.