Plausible prices analytics on a traffic-and-feature grid

The workload

Plausible's homepage prices its hosted analytics on a matrix of plan tier and monthly pageview volume, not a flat fee. Verified: at the lowest volume step (up to 10,000 monthly pageviews), Starter costs $9 a month, Growth costs $14 and Business costs $19; all three include the same 10,000-pageview allowance and differ by feature — Growth adds multiple sites and team seats, Business adds longer retention, a Stats API and ecommerce reporting. Choosing a plan means separating two decisions the page bundles together: how much traffic the site gets, and how many collaborators or integrations are needed.

What the documents show

Verified: the same page volume-steps upward — 100,000, 200,000, 500,000, 1M, 2M, 5M and 10M monthly pageviews — with price rising for every tier at each step; at 10M pageviews Starter reaches $169, Growth $254 and Business $339 a month. Verified: the separate self-hosted page states that Plausible Community Edition is released under the AGPL license and can be run on a founder's own server at no license cost, describing self-hosting as 'a real commitment' rather than a free substitute for the hosted product. That page adds an operating dimension the pricing page does not: self-hosting trades the monthly fee for the labor of running the database and upgrades oneself.

The operating cost

Hosted pricing is stated per month at seven-figure pageview granularity, from $9 monthly at the lowest paid tier to $339 monthly at 10 million pageviews on the Business plan, as published on 16 September 2026; an enterprise tier above that is priced by contacting the vendor. Self-hosting has no listed license fee, but the self-hosted page does not name a server cost, leaving that figure for a founder to obtain separately from a hosting vendor.

The stop condition

The pricing page does not name a stop condition. Editorially, the natural one is traffic-driven: a site that grows past a pageview tier triggers an automatic price step at the next billing cycle, so the workload is reviewing the plan against actual traffic rather than assuming the sign-up tier holds. For self-hosting, the self-hosted page's own framing — that it is 'a real commitment' — implies the stop condition is the point where server maintenance time costs more than the price gap to the hosted plan.

• Does current or projected monthly traffic sit near a pageview-tier boundary where the price will step up automatically?
• Is the feature gap between Starter, Growth and Business ($5 and $10 a month at the entry tier) worth paying before it is needed?
• Would self-hosting the AGPL-licensed Community Edition cost more in server and maintenance time than the hosted plan's fee?

Read together, the two pages describe a single trade: pay Plausible monthly and let traffic set the price automatically, or self-host the same code for no license fee and carry the operating labor instead.